![]() Sesame Workshop’s progression includes not only new and classic characters and shows but also philanthropy-based projects that help millions around the world. What began as pioneering family entertainment and educational programming has evolved into a movement for good. The organization also has created a special fund to help families in need during the pandemic. This is the case in the United States, a refugee camp in Bangladesh, and anywhere within the 150 countries where Sesame Workshop is present. We are being innovative in how we reach kids with basic education and tools to address tough issues,” she says. “Millions of children all over the world have been out of school. ![]() “We have a long history of reaching children at home,” says Westin. The town halls are part of Sesame Workshop’s Caring For Each Other initiative and include strategies for staying safe, coping with feelings, sparking at-home learning, and what to do when kids miss their friends. ![]() Recognizing the special challenges facing children and their caregivers during the COVID-19 pandemic, Sesame Workshop also partnered with CNN to host a series of town halls on the ABCs of Covid-19. This continues to be true even in the darkest of times. On Sesame Street, sunny days chase the clouds away, as the theme song goes. The organization recently partnered with CNN for a special town hall about racism, featuring favorite Sesame Street characters, as well as a conversation between Elmo and his dad about the Black Lives Matter movement. We are partnering with local and national organizations in our communities to create content, resources, and materials, and to learn from the communities themselves,” says Westin. “We think it’s important to be overt in helping children and families address racism. Sesame Workshop continues to prioritize diversity, equity, and inclusion, and is putting a strong new focus on combating racism and white supremacy. Those images of diverse friends learning and singing together made a positive difference right away: “It was the first time for so many kids that they could see themselves reflected on TV,” says Westin. There had never before been a children’s program with an integrated cast on television, something that got the show initially banned in Mississippi. When Sesame Street first came on the screen, it broke barriers. To give those with fewer advantages the opportunity to arrive at school ready to learn and with the tools to cope with life’s challenges,” says Sherrie Westin, Sesame Workshop’s President of Social Impact and Philanthropy.įor more than 50 years, Sesame Workshop, the non-profit behind Sesame St reet and other beloved children’s programming, not only teaches children and their caregivers in a most engaging way, but also reaches them with life lessons about being kind, sharing, celebrating uniqueness, and embracing differences. “ Sesame Street was created to provide access to quality learning for children who may not have it. Since then, it has won five Peabody Awards and 193 Emmys. The show premiered in 1969 with the idea that television could-and should-touch the hearts, minds, and lives of children during their early childhood years, when education is essential. ![]() Generations of children have grown up on Sesame Street, where the air is sweet and happy monsters like Big Bird, Elmo, Oscar, and Snuffleupagus “come and play” with human characters and very special guests of all races, genders, and backgrounds. ORG Teaches and Reaches Children Worldwide
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